Explore Beijing World Trade Center Mall: LED Sky, Shopping & Dining in CBD
1. Design Highlights: The Sky Illuminated by a Giant LED Screen
The most breathtaking feature of the World Trade Center Mall is its massive LED sky screen, stretching 250 meters long and 30 meters wide. Resembling a floating river above the street, it displays dazzling visual content at night, draping the district in a dreamy, colorful glow. Flanked by modern European-style buildings and carefully designed landscapes, the area creates a stylish yet romantic open-air space.
2. Technological Innovation: Asia’s First Dreamlike Sky Screen
When it was completed, this LED sky screen was a technical marvel, using cutting-edge LED technology with leading-scale resolution at the time. More than just a giant display, it is a public installation blending architecture, technology, and art, offering an immersive urban experience unlike any other.
3. Visitor Guide: From Daytime Leisure to Nighttime Romance
- Day & Night Views: During the day, the area functions as an elegant open-air shopping street, with sunlight streaming through the glass dome for a pleasant experience. At sunset, the sky screen lights up, transforming the space into a magical theater—a perfect moment for romance.
- Indoor Functions: Visitors are free to explore the district. It is not a traditional enclosed mall but a commercial area integrating brand stores, fine dining, and cafés. Its main purpose is to provide a high-quality urban public space combining shopping, dining, and socializing.
4. Photo Spots: A Must-Shoot Fashion Landmark in Beijing
The World Trade Center Mall is one of Beijing’s most iconic fashion landmarks.
- Best Angles: Stand directly beneath the LED sky screen and look up to capture the vivid visuals—an essential shot for visitors. Using the second-floor railings as a foreground adds depth to your photos.
- Popular Photo Points: The sky screen itself, the plaza with European-style fountains, and the modern sculptures at the entrance are all top Instagram spots.
5. Practical Information
- Surroundings: Located in Beijing’s CBD core area, adjacent to high-end complexes like Qiaofu Fangcaodi, and surrounded by office buildings and hotels, the district has excellent facilities.
- Location & Transportation:
- Address: No. 9 Guanghua Road, Chaoyang District, Beijing.
- Subway: Line 10 to Jintai Xizhao Station, Exit A, about 5–10 minutes walk.
- Driving: Underground parking available, but CBD traffic can be heavy during peak hours; public transport is recommended.
- Opening Hours:
- The district is open all day.
- Shops typically operate until 22:00.
- Sky Screen Shows: Usually start at dusk and continue until around 22:00, seasonally adjusted.
- Free entry; no reservation required.
6. Why Visit?
The World Trade Center Mall offers a unique urban experience by combining shopping, dining, and a spectacular visual show. Whether you make a wish under the sky screen or enjoy a meal in the elegant surroundings, it provides an exceptional chance to escape daily routines and experience the modern and romantic side of Beijing. It is not just a shopping destination—it is a city living room where unforgettable memories are made.
