Beijing Entertainment Mall: A Pink Fantasy World of Art, Fun, and Instagrammable Spots
In the east of Beijing’s Fourth Ring Road, a bright pink building catches the eye with its unique visual appeal. The Five Cats Entertainment Mall is more than a shopping center—it is an immersive destination that blends entertainment, social experiences, and art, adding a dreamy touch to Beijing’s urban landscape.
1. Design Highlights
Created by an innovative design team, the mall is built around the fairytale concept of “Five Cats,” combining modern architecture with playful, childlike elements. Its bold pink exterior, paired with geometric windows and decorative details, creates a whimsical visual effect. Inspired by the idea of awakening inner childhood imagination, the design symbolizes escaping daily routines and rediscovering creativity. Covering about 30,000 square meters, the building is cleverly divided into themed zones with distinctive functions.
2. Architectural Innovation
The structure uses eco-friendly coatings and custom-colored concrete to ensure the vivid pink façade remains long-lasting. Inside, modular design allows for flexible space transformations with movable partitions. An advanced lighting system adjusts to different times of day and events, creating diverse atmospheres. The mall also features a smart navigation system and immersive projection technology, offering visitors a new interactive experience.
3. Visitor Experience Guide
Open to the public, the interior includes themed restaurants, specialty shops, entertainment zones, and art exhibition spaces. The core idea is to provide a wide range of entertainment experiences—such as immersive theaters, themed photo areas, craft workshops, and interactive gaming. In daylight, the building shows its vibrant colors, while at night it transforms into a glowing fairytale castle under artistic lighting. The best time to visit is on weekday afternoons, when crowds are fewer and you can enjoy the transition from day to night.
4. Photography Tips
As one of Beijing’s trending Instagrammable spots, the mall offers many carefully designed photo zones. The giant cat sculpture and pink staircase on the exterior are the most popular backdrops, while the rooftop terrace provides panoramic shots of the building against the city skyline. On the third floor, the “Blue Dream” zone and the first-floor “Pink Fantasy” corridor are favorites on social media. The best time for photos is on sunny afternoons when soft light enhances the bright colors of the architecture.
5. Practical Information
Entry to the building is free, while entertainment activities and dining are charged individually. Conveniently located at Damei Center Plaza in Chaoyang District, the mall is about an 8-minute walk from Qingnianlu Station on Beijing Subway Line 6. For those driving, underground parking is available, though public transport is recommended as roads nearby can get congested during peak hours. Opening hours are daily from 10:00 to 22:00. No reservation is required, but check live crowd information on weekends and holidays.
6. Why Visit?
The Five Cats Entertainment Mall breaks away from the traditional shopping mall concept, creating a space full of imagination and creativity. With its unique design and variety of entertainment activities, it offers visitors an alternative to conventional attractions. Whether you’re looking for one-of-a-kind photography spots or fun new ways to enjoy your time in Beijing, this place promises unforgettable memories. As one of Beijing’s emerging cultural landmarks, it reflects the city’s spirit of innovation and openness.
